{"id":489,"date":"2018-01-09T08:50:12","date_gmt":"2018-01-09T06:50:12","guid":{"rendered":"http:\/\/www.4x4direct.co.za\/blog\/?p=489"},"modified":"2018-01-09T08:50:13","modified_gmt":"2018-01-09T06:50:13","slug":"where-it-all-started","status":"publish","type":"post","link":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/","title":{"rendered":"Where it all started"},"content":{"rendered":"

4×4 Direct started in my garage in Nov 2010.<\/p>\n

At first I only imported snorkels and only sold as pure online store. From there on it developed on what you see today.<\/p>\n

\"4x4<\/a>
All great things start in a garage<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

4×4 Direct started in my garage in Nov 2010. At first I only imported snorkels and …<\/p>\n

Where it all started<\/span> Read more \u2192<\/a><\/p>\n","protected":false},"author":12,"featured_media":490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[80],"class_list":["post-489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-4x4-direct"],"yoast_head":"\nWhere it all started - 4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where it all started - 4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products\" \/>\n<meta property=\"og:description\" content=\"4×4 Direct started in my garage in Nov 2010. At first I only imported snorkels and … Where it all started Read more \u2192\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/\" \/>\n<meta property=\"og:site_name\" content=\"4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4x4directSA\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pieter.pretorius.106\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-09T06:50:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-09T06:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2018\/01\/where-it-all-started.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"906\" \/>\n\t<meta property=\"og:image:height\" content=\"1317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pieter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pieter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/\"},\"author\":{\"name\":\"Pieter\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#\\\/schema\\\/person\\\/1186151883aaf77b138b05d06fdca6a5\"},\"headline\":\"Where it all started\",\"datePublished\":\"2018-01-09T06:50:12+00:00\",\"dateModified\":\"2018-01-09T06:50:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/\"},\"wordCount\":49,\"publisher\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/where-it-all-started.jpg\",\"keywords\":[\"4x4 direct\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/\",\"url\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/\",\"name\":\"Where it all started - 4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/where-it-all-started.jpg\",\"datePublished\":\"2018-01-09T06:50:12+00:00\",\"dateModified\":\"2018-01-09T06:50:13+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/where-it-all-started\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/where-it-all-started.jpg\",\"contentUrl\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/where-it-all-started.jpg\",\"width\":906,\"height\":1317,\"caption\":\"All great things start in a garage\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/\",\"name\":\"4x4Direct 4x4 DIY Shop\",\"description\":\"Quality 4x4 Accessories - Your one stop 4x4 DIY shop\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#organization\",\"name\":\"4x4 Direct Pty Ltd\",\"url\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/4x4direct-SQR-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/4x4direct-SQR-logo.jpg\",\"width\":1600,\"height\":1600,\"caption\":\"4x4 Direct Pty Ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/4x4directSA\",\"https:\\\/\\\/www.instagram.com\\\/4x4directhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/#\\\/schema\\\/person\\\/1186151883aaf77b138b05d06fdca6a5\",\"name\":\"Pieter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6991d196df2c420090f1c262ad0bb39abb00e305ff49d2d80a005e09ff55e94?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6991d196df2c420090f1c262ad0bb39abb00e305ff49d2d80a005e09ff55e94?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d6991d196df2c420090f1c262ad0bb39abb00e305ff49d2d80a005e09ff55e94?s=96&d=mm&r=g\",\"caption\":\"Pieter\"},\"description\":\"4x4Direct South Africa\",\"sameAs\":[\"http:\\\/\\\/www.4x4direct.co.za\",\"https:\\\/\\\/www.facebook.com\\\/pieter.pretorius.106\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/4x4directSA\"],\"url\":\"https:\\\/\\\/www.4x4direct.co.za\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Where it all started - 4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/","og_locale":"en_US","og_type":"article","og_title":"Where it all started - 4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products","og_description":"4×4 Direct started in my garage in Nov 2010. At first I only imported snorkels and … Where it all started Read more \u2192","og_url":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/","og_site_name":"4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products","article_publisher":"https:\/\/www.facebook.com\/4x4directSA","article_author":"https:\/\/www.facebook.com\/pieter.pretorius.106","article_published_time":"2018-01-09T06:50:12+00:00","article_modified_time":"2018-01-09T06:50:13+00:00","og_image":[{"width":906,"height":1317,"url":"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2018\/01\/where-it-all-started.jpg","type":"image\/jpeg"}],"author":"Pieter","twitter_misc":{"Written by":"Pieter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/#article","isPartOf":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/"},"author":{"name":"Pieter","@id":"https:\/\/www.4x4direct.co.za\/blog\/#\/schema\/person\/1186151883aaf77b138b05d06fdca6a5"},"headline":"Where it all started","datePublished":"2018-01-09T06:50:12+00:00","dateModified":"2018-01-09T06:50:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/"},"wordCount":49,"publisher":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/#organization"},"image":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/#primaryimage"},"thumbnailUrl":"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2018\/01\/where-it-all-started.jpg","keywords":["4x4 direct"],"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/","url":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/","name":"Where it all started - 4x4Direct 4x4 Shop selling 4x4 Accessories and Outdoor Products","isPartOf":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/#primaryimage"},"image":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/#primaryimage"},"thumbnailUrl":"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2018\/01\/where-it-all-started.jpg","datePublished":"2018-01-09T06:50:12+00:00","dateModified":"2018-01-09T06:50:13+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.4x4direct.co.za\/blog\/where-it-all-started\/#primaryimage","url":"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2018\/01\/where-it-all-started.jpg","contentUrl":"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2018\/01\/where-it-all-started.jpg","width":906,"height":1317,"caption":"All great things start in a garage"},{"@type":"WebSite","@id":"https:\/\/www.4x4direct.co.za\/blog\/#website","url":"https:\/\/www.4x4direct.co.za\/blog\/","name":"4x4Direct 4x4 DIY Shop","description":"Quality 4x4 Accessories - Your one stop 4x4 DIY shop","publisher":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.4x4direct.co.za\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.4x4direct.co.za\/blog\/#organization","name":"4x4 Direct Pty Ltd","url":"https:\/\/www.4x4direct.co.za\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.4x4direct.co.za\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2025\/08\/4x4direct-SQR-logo.jpg","contentUrl":"https:\/\/www.4x4direct.co.za\/blog\/wp-content\/uploads\/2025\/08\/4x4direct-SQR-logo.jpg","width":1600,"height":1600,"caption":"4x4 Direct Pty Ltd"},"image":{"@id":"https:\/\/www.4x4direct.co.za\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4x4directSA","https:\/\/www.instagram.com\/4x4directhq\/"]},{"@type":"Person","@id":"https:\/\/www.4x4direct.co.za\/blog\/#\/schema\/person\/1186151883aaf77b138b05d06fdca6a5","name":"Pieter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d6991d196df2c420090f1c262ad0bb39abb00e305ff49d2d80a005e09ff55e94?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6991d196df2c420090f1c262ad0bb39abb00e305ff49d2d80a005e09ff55e94?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6991d196df2c420090f1c262ad0bb39abb00e305ff49d2d80a005e09ff55e94?s=96&d=mm&r=g","caption":"Pieter"},"description":"4x4Direct South Africa","sameAs":["http:\/\/www.4x4direct.co.za","https:\/\/www.facebook.com\/pieter.pretorius.106","https:\/\/x.com\/https:\/\/twitter.com\/4x4directSA"],"url":"https:\/\/www.4x4direct.co.za\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/posts\/489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":0,"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/media\/490"}],"wp:attachment":[{"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4x4direct.co.za\/blog\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}